Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FB7303
RGB
251, 115, 3
HSL
27, 98%, 50%
HSB
27, 99%, 98%
CMYK
0, 54, 99, 2
LAB
65, 50, 72
LCH
65, 88, 55
OKLCH
0.71, 0.19, 48
XYZ
46, 33, 4
LUV
65, 115, 58
HWB
27, 1%, 2%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.