Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FBF0DD
RGB
251, 240, 221
HSL
38, 79%, 93%
HSB
38, 12%, 98%
CMYK
0, 4, 12, 2
LAB
95, 2, 11
LCH
95, 11, 82
OKLCH
0.96, 0.03, 81
XYZ
84, 88, 81
LUV
95, 8, 16
HWB
38, 87%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.