Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FD6402
RGB
253, 100, 2
HSL
23, 98%, 50%
HSB
23, 99%, 99%
CMYK
0, 60, 99, 1
LAB
63, 57, 72
LCH
63, 92, 51
OKLCH
0.69, 0.20, 43
XYZ
45, 30, 3
LUV
63, 129, 53
HWB
23, 1%, 1%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.