Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FDF7FA
RGB
253, 247, 250
HSL
330, 60%, 98%
HSB
330, 2%, 99%
CMYK
0, 2, 1, 1
LAB
98, 2, -1
LCH
98, 3, 344
OKLCH
0.98, 0.01, 345
XYZ
91, 94, 104
LUV
98, 3, -2
HWB
330, 97%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.