Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FE1B03
RGB
254, 27, 3
HSL
6, 99%, 50%
HSB
6, 99%, 100%
CMYK
0, 89, 99, 0
LAB
55, 78, 69
LCH
55, 104, 41
OKLCH
0.63, 0.25, 30
XYZ
41, 22, 2
LUV
55, 173, 40
HWB
6, 1%, 0%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.