Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FEEADA
RGB
254, 234, 218
HSL
27, 95%, 93%
HSB
27, 14%, 100%
CMYK
0, 8, 14, 0
LAB
94, 5, 10
LCH
94, 12, 64
OKLCH
0.95, 0.03, 61
XYZ
83, 85, 78
LUV
94, 13, 15
HWB
27, 85%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.