Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FEEDE9
RGB
254, 237, 233
HSL
11, 91%, 95%
HSB
11, 8%, 100%
CMYK
0, 7, 8, 0
LAB
95, 5, 4
LCH
95, 7, 37
OKLCH
0.96, 0.02, 33
XYZ
86, 88, 89
LUV
95, 10, 5
HWB
11, 91%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.