Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FF4608
RGB
255, 70, 8
HSL
15, 100%, 52%
HSB
15, 97%, 100%
CMYK
0, 73, 97, 0
LAB
59, 69, 69
LCH
59, 98, 45
OKLCH
0.66, 0.23, 35
XYZ
43, 26, 3
LUV
59, 153, 46
HWB
15, 3%, 0%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
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