Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
FF67DD
RGB
255, 103, 221
HSL
313, 100%, 70%
HSB
313, 60%, 100%
CMYK
0, 60, 13, 0
LAB
67, 68, -31
LCH
67, 75, 335
OKLCH
0.74, 0.22, 337
XYZ
59, 36, 72
LUV
67, 79, -61
HWB
313, 40%, 0%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.