Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FF7800
RGB
255, 120, 0
HSL
28, 100%, 50%
HSB
28, 100%, 100%
CMYK
0, 53, 100, 0
LAB
66, 49, 74
LCH
66, 89, 56
OKLCH
0.72, 0.19, 50
XYZ
48, 35, 4
LUV
66, 114, 60
HWB
28, 0%, 0%
Pantone
163 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.