Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFE9FC
RGB
255, 233, 252
HSL
308, 100%, 96%
HSB
308, 9%, 100%
CMYK
0, 9, 1, 0
LAB
95, 10, -6
LCH
95, 12, 328
OKLCH
0.96, 0.03, 330
XYZ
88, 87, 104
LUV
95, 11, -12
HWB
308, 91%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.