Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF3E8
RGB
255, 243, 232
HSL
29, 100%, 95%
HSB
29, 9%, 100%
CMYK
0, 5, 9, 0
LAB
97, 3, 7
LCH
97, 7, 68
OKLCH
0.97, 0.02, 65
XYZ
88, 91, 89
LUV
97, 8, 10
HWB
29, 91%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.