Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF3F7
RGB
255, 243, 247
HSL
340, 100%, 98%
HSB
340, 5%, 100%
CMYK
0, 5, 3, 0
LAB
97, 5, 0
LCH
97, 5, 355
OKLCH
0.97, 0.01, 355
XYZ
90, 92, 101
LUV
97, 7, -2
HWB
340, 95%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.