Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF4FE
RGB
255, 244, 254
HSL
305, 100%, 98%
HSB
305, 4%, 100%
CMYK
0, 4, 0, 0
LAB
97, 5, -3
LCH
97, 6, 326
OKLCH
0.98, 0.02, 328
XYZ
91, 93, 107
LUV
97, 6, -6
HWB
305, 96%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.