Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF7E7
RGB
255, 247, 231
HSL
40, 100%, 95%
HSB
40, 9%, 100%
CMYK
0, 3, 9, 0
LAB
98, 1, 9
LCH
98, 9, 85
OKLCH
0.98, 0.02, 85
XYZ
89, 94, 89
LUV
98, 6, 13
HWB
40, 91%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.