Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFFCF3
RGB
255, 252, 243
HSL
45, 100%, 98%
HSB
45, 5%, 100%
CMYK
0, 1, 5, 0
LAB
99, 0, 5
LCH
99, 5, 91
OKLCH
0.99, 0.01, 92
XYZ
92, 97, 99
LUV
99, 2, 7
HWB
45, 95%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.