Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00193F
RGB
0, 25, 63
HSL
216, 100%, 12%
HSB
216, 100%, 25%
CMYK
100, 60, 0, 75
LAB
9, 4, -28
LCH
9, 28, 279
OKLCH
0.22, 0.08, 257
XYZ
1, 1, 5
LUV
9, -5, -20
HWB
216, 0%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.