Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
001D27
RGB
0, 29, 39
HSL
195, 100%, 8%
HSB
195, 100%, 15%
CMYK
100, 26, 0, 85
LAB
9, -8, -10
LCH
9, 13, 232
OKLCH
0.21, 0.04, 224
XYZ
1, 1, 2
LUV
9, -6, -7
HWB
195, 0%, 85%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.