Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002354
RGB
0, 35, 84
HSL
215, 100%, 16%
HSB
215, 100%, 33%
CMYK
100, 58, 0, 67
LAB
14, 6, -34
LCH
14, 34, 280
OKLCH
0.27, 0.10, 258
XYZ
2, 2, 9
LUV
14, -7, -31
HWB
215, 0%, 67%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.