Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00385A
RGB
0, 56, 90
HSL
203, 100%, 18%
HSB
203, 100%, 35%
CMYK
100, 38, 0, 65
LAB
22, -6, -26
LCH
22, 26, 257
OKLCH
0.33, 0.08, 243
XYZ
3, 4, 10
LUV
22, -14, -29
HWB
203, 0%, 65%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.