Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0068AA
RGB
0, 104, 170
HSL
203, 100%, 33%
HSB
203, 100%, 67%
CMYK
100, 39, 0, 33
LAB
42, -6, -43
LCH
42, 44, 262
OKLCH
0.50, 0.13, 247
XYZ
12, 13, 40
LUV
42, -26, -61
HWB
203, 0%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.