Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
008AC0
RGB
0, 138, 192
HSL
197, 100%, 38%
HSB
197, 100%, 75%
CMYK
100, 28, 0, 25
LAB
53, -17, -38
LCH
53, 41, 246
OKLCH
0.60, 0.13, 235
XYZ
19, 22, 53
LUV
53, -36, -55
HWB
197, 0%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.