Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
014789
RGB
1, 71, 137
HSL
209, 99%, 27%
HSB
209, 99%, 54%
CMYK
99, 48, 0, 46
LAB
30, 2, -43
LCH
30, 43, 273
OKLCH
0.40, 0.13, 254
XYZ
7, 6, 25
LUV
30, -16, -55
HWB
209, 0%, 46%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.