Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
025C97
RGB
2, 92, 151
HSL
204, 97%, 30%
HSB
204, 99%, 59%
CMYK
99, 39, 0, 41
LAB
37, -5, -39
LCH
37, 40, 262
OKLCH
0.46, 0.12, 247
XYZ
9, 10, 31
LUV
37, -23, -54
HWB
204, 1%, 41%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.