Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
025F96
RGB
2, 95, 150
HSL
202, 97%, 30%
HSB
202, 99%, 59%
CMYK
99, 37, 0, 41
LAB
38, -7, -37
LCH
38, 38, 259
OKLCH
0.47, 0.12, 244
XYZ
10, 10, 30
LUV
38, -24, -51
HWB
202, 1%, 41%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.