Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
026997
RGB
2, 105, 151
HSL
199, 97%, 30%
HSB
199, 99%, 59%
CMYK
99, 30, 0, 41
LAB
41, -13, -33
LCH
41, 35, 249
OKLCH
0.49, 0.11, 238
XYZ
11, 12, 31
LUV
41, -27, -45
HWB
199, 1%, 41%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.