Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0291BF
RGB
2, 145, 191
HSL
195, 98%, 38%
HSB
195, 99%, 75%
CMYK
99, 24, 0, 25
LAB
56, -21, -34
LCH
56, 40, 239
OKLCH
0.61, 0.12, 230
XYZ
20, 24, 53
LUV
56, -38, -48
HWB
195, 1%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.