Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
031B2B
RGB
3, 27, 43
HSL
204, 87%, 9%
HSB
204, 93%, 17%
CMYK
93, 37, 0, 83
LAB
9, -4, -14
LCH
9, 15, 252
OKLCH
0.21, 0.04, 241
XYZ
1, 1, 2
LUV
9, -5, -9
HWB
204, 1%, 83%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.