Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
031F46
RGB
3, 31, 70
HSL
215, 92%, 14%
HSB
215, 96%, 27%
CMYK
96, 56, 0, 73
LAB
12, 3, -28
LCH
12, 28, 277
OKLCH
0.25, 0.08, 257
XYZ
2, 1, 6
LUV
12, -6, -24
HWB
215, 1%, 73%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.