Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
032749
RGB
3, 39, 73
HSL
209, 92%, 15%
HSB
209, 96%, 29%
CMYK
96, 47, 0, 71
LAB
15, -1, -25
LCH
15, 25, 268
OKLCH
0.27, 0.07, 251
XYZ
2, 2, 7
LUV
15, -8, -24
HWB
209, 1%, 71%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.