Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
032E58
RGB
3, 46, 88
HSL
210, 93%, 18%
HSB
210, 97%, 35%
CMYK
97, 48, 0, 65
LAB
18, 0, -30
LCH
18, 30, 270
OKLCH
0.30, 0.09, 253
XYZ
3, 3, 10
LUV
18, -10, -31
HWB
210, 1%, 65%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.