Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
044A68
RGB
4, 74, 104
HSL
198, 93%, 21%
HSB
198, 96%, 41%
CMYK
96, 29, 0, 59
LAB
29, -11, -23
LCH
29, 26, 245
OKLCH
0.39, 0.08, 235
XYZ
5, 6, 14
LUV
29, -19, -28
HWB
198, 2%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.