Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
048EDC
RGB
4, 142, 220
HSL
202, 96%, 44%
HSB
202, 98%, 86%
CMYK
98, 35, 0, 14
LAB
56, -10, -49
LCH
56, 51, 258
OKLCH
0.62, 0.15, 244
XYZ
23, 25, 71
LUV
56, -35, -75
HWB
202, 2%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.