Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
048FFD
RGB
4, 143, 253
HSL
207, 98%, 50%
HSB
207, 98%, 99%
CMYK
98, 43, 0, 1
LAB
58, 0, -65
LCH
58, 65, 270
OKLCH
0.65, 0.19, 252
XYZ
28, 27, 97
LUV
58, -33, -100
HWB
207, 2%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.