Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
052F53
RGB
5, 47, 83
HSL
208, 89%, 17%
HSB
208, 94%, 33%
CMYK
94, 43, 0, 67
LAB
18, -2, -26
LCH
18, 26, 265
OKLCH
0.30, 0.08, 250
XYZ
3, 3, 9
LUV
18, -11, -28
HWB
208, 2%, 67%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.