Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0689BF
RGB
6, 137, 191
HSL
198, 94%, 39%
HSB
198, 97%, 75%
CMYK
97, 28, 0, 25
LAB
53, -17, -38
LCH
53, 41, 246
OKLCH
0.60, 0.13, 236
XYZ
18, 22, 52
LUV
53, -35, -54
HWB
198, 2%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.