Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0794EE
RGB
7, 148, 238
HSL
203, 94%, 48%
HSB
203, 97%, 93%
CMYK
97, 38, 0, 7
LAB
58, -8, -55
LCH
58, 56, 262
OKLCH
0.65, 0.17, 247
XYZ
26, 27, 85
LUV
58, -36, -85
HWB
203, 3%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.