Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
082330
RGB
8, 35, 48
HSL
200, 71%, 11%
HSB
200, 83%, 19%
CMYK
83, 27, 0, 81
LAB
12, -6, -12
LCH
12, 13, 241
OKLCH
0.24, 0.04, 233
XYZ
1, 1, 3
LUV
12, -7, -9
HWB
200, 3%, 81%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.