Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
084885
RGB
8, 72, 133
HSL
209, 89%, 28%
HSB
209, 94%, 52%
CMYK
94, 46, 0, 48
LAB
30, 1, -40
LCH
30, 40, 271
OKLCH
0.40, 0.12, 253
XYZ
7, 6, 23
LUV
30, -17, -52
HWB
209, 3%, 48%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.