Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
08B2F5
RGB
8, 178, 245
HSL
197, 94%, 50%
HSB
197, 97%, 96%
CMYK
97, 27, 0, 4
LAB
68, -21, -45
LCH
68, 49, 245
OKLCH
0.72, 0.15, 235
XYZ
32, 38, 92
LUV
68, -45, -68
HWB
197, 3%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.