Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
092B57
RGB
9, 43, 87
HSL
214, 81%, 19%
HSB
214, 90%, 34%
CMYK
90, 51, 0, 66
LAB
17, 3, -31
LCH
17, 31, 275
OKLCH
0.29, 0.09, 257
XYZ
3, 2, 9
LUV
17, -9, -32
HWB
214, 4%, 66%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.