Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
096BC3
RGB
9, 107, 195
HSL
208, 91%, 40%
HSB
208, 95%, 76%
CMYK
95, 45, 0, 24
LAB
44, 1, -54
LCH
44, 54, 271
OKLCH
0.53, 0.16, 253
XYZ
15, 15, 54
LUV
44, -25, -78
HWB
208, 4%, 24%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.