Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0972CD
RGB
9, 114, 205
HSL
208, 92%, 42%
HSB
208, 96%, 80%
CMYK
96, 44, 0, 20
LAB
47, 0, -56
LCH
47, 56, 270
OKLCH
0.55, 0.16, 253
XYZ
17, 16, 60
LUV
47, -27, -82
HWB
208, 4%, 20%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.