Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0974A2
RGB
9, 116, 162
HSL
198, 89%, 34%
HSB
198, 94%, 64%
CMYK
94, 28, 0, 36
LAB
45, -15, -33
LCH
45, 36, 246
OKLCH
0.53, 0.11, 236
XYZ
13, 15, 36
LUV
45, -30, -46
HWB
198, 4%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.