Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0975F3
RGB
9, 117, 243
HSL
212, 93%, 49%
HSB
212, 96%, 95%
CMYK
96, 52, 0, 5
LAB
50, 11, -72
LCH
50, 73, 279
OKLCH
0.58, 0.21, 258
XYZ
23, 19, 87
LUV
50, -26, -108
HWB
212, 4%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.