Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0986BC
RGB
9, 134, 188
HSL
198, 91%, 39%
HSB
198, 95%, 74%
CMYK
95, 29, 0, 26
LAB
52, -16, -37
LCH
52, 41, 247
OKLCH
0.59, 0.12, 236
XYZ
18, 21, 51
LUV
52, -34, -54
HWB
198, 4%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.