Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C4869
RGB
12, 72, 105
HSL
201, 79%, 23%
HSB
201, 89%, 41%
CMYK
89, 31, 0, 59
LAB
28, -9, -25
LCH
28, 26, 251
OKLCH
0.38, 0.08, 239
XYZ
5, 6, 14
LUV
28, -18, -30
HWB
201, 5%, 59%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.