Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C588E
RGB
12, 88, 142
HSL
205, 84%, 30%
HSB
205, 92%, 56%
CMYK
92, 38, 0, 44
LAB
35, -6, -37
LCH
35, 37, 261
OKLCH
0.45, 0.11, 247
XYZ
9, 9, 27
LUV
35, -21, -49
HWB
205, 5%, 44%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.