Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C77BF
RGB
12, 119, 191
HSL
204, 88%, 40%
HSB
204, 94%, 75%
CMYK
94, 38, 0, 25
LAB
48, -7, -46
LCH
48, 47, 262
OKLCH
0.55, 0.14, 247
XYZ
16, 17, 52
LUV
48, -29, -68
HWB
204, 5%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.