Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D64A1
RGB
13, 100, 161
HSL
205, 85%, 34%
HSB
205, 92%, 63%
CMYK
92, 38, 0, 37
LAB
40, -6, -40
LCH
40, 41, 262
OKLCH
0.49, 0.12, 247
XYZ
11, 12, 35
LUV
40, -24, -56
HWB
205, 5%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.